Brian Buswell of All American Do it Center
® in Richland Center, Wisconsin, has spent 30 years building his business. When he was ready to open a third ground-up store, he chose the fully branded Do it Center option of the SignatureTM Store Design Program and took advantage of everything from site and market analysis to customized store design to merchandising assistance – all to ensure that he is the premier retailer in the community he serves.

Site and Market Analysis

Looking at all the data for several possible locations around Wisconsin, Brian settled on Richland Center, reasoning that it was an under-served community and therefore his best opportunity for success. He felt that the market analysis from Do it Best Corp. was invaluable, as it helped to eliminate mistakes and the potential pitfalls he could have encountered with other sites.

Location-Specific Approach with Signature Store Design

When the ideal site had been selected, the next step was store design. Brian’s initial plan was to build the store parallel to the busy highway that would bring them shoppers. The team at Do it Best Corp. helped Brian see the benefit of positioning the store perpendicular to the highway. This approach utilized the building site more strategically, and the team designed a second, welcoming storefront facing the highway to draw in customers.

An Integrated Do it Center Brand

For all of his stores, Brian has chosen the fully branded Do it Center option. It has been important to him from the start that his stores have an identity that is larger than one location can create on its own. Since he takes advantage of the ADpakSM advertising program to build traffic and customer loyalty in addition to his local brand, he appreciates the way the storefront, advertising and packaging work together to present an integrated appearance that leverages the Do it Best brand as well as his local presence.

Brian is convinced that it would have been impossible to grow his business the way he has without the backing of a co-op with the programs, purchasing power and industry-leading rebates that are only available with Do it Best Corp. He is most proud of the way his staff stepped up to the challenge of opening the new store; each team member worked hard to make the grand opening a success, and the way they have been warmly welcomed by the community has set the stage for continued growth into a regional powerhouse that Brian can pass on to his children – which, for him, is a dream come true.

“The three most important things to us about our relationship with Do it Best Corp. are the purchasing power, the support and the rebate – we have the highest rebates in the industry. And that all boils down to a return on investment that is central to how we run our business.”
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Brian Buswell

 

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