Consumer Marketing

You’ll find our consumer marketing approach is fundamentally different from other co-ops. We believe that effective integrated marketing should reflect each store’s unique customer base, competition, product mix, prices, and services. That’s why we do not charge our members a national brand assessment fee. Instead, we focus on helping you identify and promote your local brand to bring more shoppers to your store.

Our Consumer Marketing team is an experienced group of marketing advisers who help all Do it Best hardware stores, home centers, and lumberyards promote their businesses to grow their sales. We look forward to exceeding your expectations.
Customizable Marketing Tools
Drive traffic. Develop loyalty. Build your brand.

Our ADpak program includes more than 50 promotions designed to help drive traffic, develop customer loyalty, and build your local brand. A dedicated consumer marketing representative will assist you in creating an effective promotional plan. We’ll help you identify the best weeks of the year to promote your products, secure outstanding deals, and customize all marketing components so you’re telling a relevant, local story to your customers. We’re committed to ensuring you get your share of local sales – and more.

  • Build a comprehensive mix of print, digital, social media, email and video components
  • Complement your promotions with in-store elements
  • Choose the events you want to use
  • Customize your marketing plan with cost-effective options

Digital Dashboard
Digital Advertising Management Tool
Capture online traffic, sales, and profit

Your consumer marketing efforts are made up of many parts: print, email, social media, online searches, and more. Not only do you have to manage all these different avenues to engage your customers, you also need that engagement to happen at the right time. And the right time for your store (with your specific locations and customer/product mix) is not the same for everyone. To help you win the weeks that matter in the ways that matter, we’ve created the Digital Dashboard.

The Digital Dashboard complements your current consumer marketing efforts with digital advertising elements to drive traffic, sales, and profit for your business. The customizable and comprehensive Digital Dashboard is data driven and action oriented. We take your POS data and compare it with our company data and other Do it Best members’ POS data to develop a marketing strategy that fits your location, audience, and time of year. A customized content calendar showing what you should be doing in any given sales period will help you become a dominant retailer in your market.

The Digital Dashboard includes many great features:
  • Customized landing page featuring product specials and providing easy directions to your store.
  • Digital ads available in multiple sizes. Social media posts and targeted emails help your store get found, get noticed, drive more traffic, and grow your sales.
  • Google AdWords management to assist you in marketing your products and services in the Google search engine. For a whole new generation, if you can’t be found online, you don’t exist.